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World Kindness Day: KXLY Press Release and Video

Updated: Nov 20, 2018

Spokane man creates billboards to spread love across the country.

By: Taylor Graham

Posted: Nov 13, 2018 04:41 PM PST

Updated: Nov 13, 2018 05:37 PM PST



SPOKANE, Wash. - November 13 is World Kindness Day, a day that encourages acts of kindness, no matter how big or small. But long before this holiday, one Spokane man has been celebrating in style with big gesture that carries a simple message: love.


You may have seen them from Marietta Avenue to Market Street as you drive through Spokane. Big red billboards with "LOVE" written in plain white lettering. No ads, no sponsorships, no hashtags -- just love.


The billboards' creator, local life coach John Pogachar, wouldn't have it any other way.


"I guess, I never get tired of looking at it," said Pogachar as he stood below the newest billboard on Monroe Street. "You know, I don't think you can monetize love. I think you just give that out." 

"I guess, I never get tired of looking at it," said Pogachar as he stood below the newest billboard on Monroe Street. "You know, I don't think you can monetize love. I think you just give that out." 


Pogachar told KXLY he was on a retreat this year when he asked himself the question that set it all in motion.


"It just kept tugging at me to - how could we put more love out into the world?," Pogachar said. "It's like, 'I could put it on a billboard and see what happens with that.'"


What started as one billboard turned into four across his city. With the help of his friends and their donations to Love on Every Billboard, his billboards spread to other cities in need of a little extra love.


"It just kept tugging at me to - how could we put more love out into the world?," Pogachar said. "It's like, 'I could put it on a billboard and see what happens with that.'"

"The incident happened in Pittsburgh and we just said, 'okay,' I said, 'I have money in my PayPal account I'll just make that happen," Pogachar said.


So he did. One of his billboards stands in Pittsburgh, near the Tree of Life Synagogue, where 11 people were killed in a mass shooting last month. 


"We don't need hate. We just need love," Pogachar said. "It's like, cracked something open in people and they want to talk about that. We need more of that in our country. We need more of that in our planet."


"We don't need hate. We just need love," Pogachar said. "It's like, cracked something open in people and they want to talk about that. We need more of that in our country. We need more of that in our planet."

He doesn't plan to stop there. This month, two more billboards will go up in Marshalltown, Iowa, where a tornado hit in July. 


"You direct it a little bit, but you just let it go," Pogachar said. "And we'll just see what happens with it."


Love on Every Billboard is accepting donations.


Read the full article here.


Join the Movement:


Contact John at info@loveoneverybillboard.com for more information and find out how to fund a billboard in your area.

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